Sales and Marketing

Learn from the industry experts about the right strategies to optimize your marketing and sales skills. Our courses cover latest strategies on value creation, brand building, customer relationships, increased sales, account management and much more. Whether you are looking to refresh, sharpen or update your skills, we have the right courses for you.

Showing 1-12 of 17 results
Advanced Sales Skills Free
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Advanced Sales Skills

February 19, 2019 / No Comments

Advanced Sales Skills – master the challenge of high-level selling! This advanced sales skills course is for the experienced salesperson who has a track record of success and seeks to become even more proficient. It is also suitable for those who sell complex solutions to multiple decision-makers with long sales cycles. It covers sales techniques…

Marketing for Non-Marketing Professionals Free
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Marketing for Non-Marketing Professionals

September 29, 2018 / No Comments

Marketing for Non-Marketing Professionals – Learn how to rapidly take stock of your company’s marketing needs and prioritize them! To be outstanding in business, you need to be exceptional at marketing. No matter how compelling your product or service is, if people don’t know about, they won’t buy it. This Course provides a solid foundation…

Certified Sales Professional (CSP) Free
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Certified Sales Professional (CSP)

July 11, 2018 / No Comments

Certified Sales Professional – The Mark of Excellence in Professional Sales. For over 20 years, Certified Sales Professionals (CSP) have represented the gold standard in sales, demonstrating a commitment to excellence that opens the door to better career opportunities and higher earning potential. CSPs know what top performers know, and have the skills and follow-through to…

Strategic Marketing Plan Free
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Strategic Marketing Plan

July 11, 2018 / No Comments

Strategic Marketing Plan – Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning. Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing is or why your business needs it? Do you know that marketing is essential to your company, product, or service,…

Consultative Sales Training Free
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Consultative Sales Training

July 10, 2018 / No Comments

Consultative Sales Training – Lead masterful sales conversations from beginning to end with our core advisory selling program. Customers don’t like to be “sold to.”  They much prefer to engage in an interesting conversation, be asked intelligent questions and listened to with genuine interest. In business, this is known as ‘consultative selling.’ If your sales team…

Key Account Management Free
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Key Account Management

June 5, 2018 / No Comments

Key Account Management course is designed to transform participants into business advisors and high yielding and profit generating relationship managers whom clients rely on and companies value. The course shows participants how to build long-term, value-based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and…

Design Management Free
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Design Management

January 22, 2018 / No Comments

Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. Do you have a passion for creative design and an interest in the business world? Do you get inspired by the creative…

Experiencing Brands through Interaction Design Free
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Experiencing Brands through Interaction Design

January 22, 2018 / No Comments

CREATING THE DIGITAL EXPERIENCE As we connect with brands through their various points of contact, opportunities for richer experiences are created. How we interact with a brand through a website, mobile app, pop-up space, wearable art, kiosk or interactive wall display can play an increasingly important role in forming a deeper, more personal relationship with…

Certified Brand Manager Free
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Certified Brand Manager

January 10, 2018 / No Comments

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving, the key organizational interfaces, and the use of the traditional marketing “Ps” to strengthen your identity. You will explore the different levels of your branding (e.g., elements, attributes, personality and core values), and how each plays an essential role in…

Certified Sales Manager (CSM) Free
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Certified Sales Manager (CSM)

January 5, 2018 / No Comments

Sales Manager Training Courses make good business sense!  Indeed, sales are the lifeblood of most companies, and sales managers are crucial to making the sales function work well. Great sales managers know how to create superior sales cultures.  They are skilled at identifying top salespeople, adept at training and sales team coaching and motivating salespeople to hit or exceed sales…

Sales Team Training Free
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Sales Team Training

January 5, 2018 / No Comments

So you’re in charge of a sales team full of pros and newbies! The pressure is on you to perform and to get the whole team acting as well. Where do you start? How do you motivate everyone to sell? How do you set challenging yet attainable sales targets? How do you train and increase the skills of your team?…

New Product Launch Using Marketing Communication Free
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New Product Launch Using Marketing Communication

October 20, 2017 / No Comments

Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to a commercial product launch or brand positioning without considering critical strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.