Advanced Sales Skills

Advanced Sales Skills

Advanced Sales Skills – master the challenge of high-level selling!

This advanced sales skills course is for the experienced salesperson who has a track record of success and seeks to become even more proficient.

It is also suitable for those who sell complex solutions to multiple decision makers with long sales cycles.

It covers sales techniques and sales strategies to maximize performance. It is practical and pragmatic in content with considerable delegate participation. Every salesperson will gain from the fresh perspective taken on this course and the chance to re-think their current working practices.

The business world has changed dramatically in recent years, and yet many sales teams still follow the traditional sales models developed years ago.

Now is the time to equip yourself with the necessary knowledge and discover insights on how to better know your customers and the psychology of their decision-making process. Such skills result in a qualitative, professional approach, which automatically converts into more sales.

This intensive professional course transforms your approach to the selling process and relationship building.

You’ll study techniques and become certified in skills which enable you to prepare an outstanding sales plan and exceed your sales targets. Sales professionals will gain a changed perspective on what is truly important in sales engagement and be able to navigate sales practice with insight, skill and full understanding of the customer’s needs.

This course is the result of the work of the best sales professionals, who have combined their vast experience to help others achieve their sales targets.

This programme will help to ensure that experienced salespeople operate to their full potential and maximize business performance. Most are surprised by how much they take away!

You might be interested in other Sales and Marketing programs as a next step.

You can apply for ISM exams to get an international qualification after this course.

  • COURSE TYPE Advanced
  • DURATION 3 days


Advanced sales skills courses designed for the experienced salesperson wishing to hone their skills and techniques, review their approach to ensure best practice and maximize their performance. This programme is suitable for those selling in a business-to-business situation, selling complex solutions to multiple decision makers with long sales cycles.

In this advanced training course, you’ll study a multitude of skills and techniques and their real-world applications, including:

*Mastering the right Sales mindset and attitude towards your clients for greater acquisition

*Refining your personal & group presentation skills and boosting your confidence when speaking

*Cross-selling and upselling more competently than ever before using the right techniques

*Becoming a master of handling sales objections and closing the deal in sales negotiations

*Possessing highly advanced sales skills which can be used by you and your team


Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

This endorsement is a badge of recognition for the high-quality marketing training courses offered by us.

You can apply for ISM exams to get an international qualification after this course.



Module 1: The Challenges of High Performance Selling

Professional Salesperson Role and the Impact of the right Mindset and Attitude

The Buying Process – recognizing the Six Main Stages of the Buying Process to Increase Sales

Psychology of Selling & understanding your Competitive Strengths and Weaknesses

Preparing an Advanced Sales Plan and its Key points – Who, Where, Why, When and How

New Business Acquisition via various Sales Channels & choosing the Right Ones

Improving Sales Efficiency Skills and Effectiveness to Increase Deal Closing Rates

Module 2: Sales Strategies

Professional Consultative Selling
Building the Sales Case Using Spearhead WIN-CLIENT Process
Advanced Persuasive Communication Skills
Handling the Sales Meeting
Selling Complex Solutions
Managing a Long Sales Cycle
Controlling the Cycle of Events
Multiple Decision Makers
Strategies for Dealing With Objections
Winning the Business
Decision Signals
Gaining Client Commitment
Getting the Best Possible Deal

Module 3: Advanced Sales Techniques

The Buyer’s Mindset

Relationship Selling

Consultative Selling

Selling on Value

Communication Styles

Sales Re-Enforcement On

Time & Territory Management

Writing Winning Proposals

Effective Sales Presentations

  • In The Classroom

  • Live, Online

  • Private Team Training

  • Indiviual Private Session

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