CREATING THE DIGITAL EXPERIENCE
As we connect with brands through their various points of contact, opportunities for richer experiences are created. How we interact with a brand through a website, mobile app, pop-up space, wearable art, kiosk or interactive wall display can play an increasingly important role in forming a deeper, more personal relationship with a brand.
This new branding paradigm delivers meaningful brand experiences through immersive customer interactions.
Branded Interactions course is designed to guide the students through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
YOU WILL LEARN HOW TO
In this course, students will learn how to develop a brand strategy and create the visual tone for a brand’s product or service, to create immersive experiences that span online, mobile environments, and beyond.
This will be a creative, exploratory-based course, not a coding or technical class.
All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams help to build a robust framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
IMPORTANT COURSE INFORMATION
Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
COURSE OUTLINE