Protocol Management

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Protocol Management

Protocol Management training course will prepare you to interact confidently and effectively with very senior individuals, including informal and structured situations.

First impressions are often made within seven seconds of a meeting and are difficult, if not impossible, to change. Among other things, this course helps you leave a great first impression.

It also addresses how to deal with others in a business setting taking into account differences in culture and region. Since business is often conducted over lunch or dinner, dining skills can also impact someone’s opinion of you as a potential business partner.

It covers the full range of conventions, rules, customs and expectations that professional communicators must master to work professionally with VIPs and in high-level business.

You will learn the written and unwritten rules of official protocol and business etiquette, as well as international cultural norms and variations.

The training will help participants return to work and ensure the delivery of high-quality service to all users in the most cost-effective way.

The course provides participants with the skills to build strong and durable relationships with suppliers, agents, and contacts as well as developing essential skills using relevant, interactive, practical tools and techniques.

During this course, you will also get tips on how to apply proper manners and business etiquette in many different settings.

Also, many diplomatic ‘incidents’ occur due to the personnel’s lack of understanding of various protocol standards.

Therefore, a portion of the course is dedicated to introducing the international rules of protocol that need to be implemented during formal occasions and visits.

This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities.

This seminar provides a comprehensive grounding in all the basics of protocol management allowing attendees to organize their events effectively or more closely manage contractors coordinating activities for them.

You might be interested in other Public Relations programs as a next step.

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  • View Schedule
  • COURSE TYPE Practitioner
  • DURATION 3 days
  • COURSE ACCREDITED BY Local Certificate


After this course you will be able to:

Understand the universal principles of protocol, etiquette, courtesy, and manners

Display cultural sensitivity across international dynamics

Navigate and manage interpersonal dynamics in essential encounters

Make a good impression and avoid causing offense or embarrassment in high profile situations

Display appropriate international business etiquette in many contexts

Prepare and host VIP visits and formal occasions

Interact respectfully with people from many cultures, nations, and regions


Upon completing the course, participants will be awarded Strategic Axis Professional Certificate.



Module 1: Principles of protocol and etiquette

  • Understanding protocol: conventions of official interaction, collective, personal and written
  • Understanding etiquette: conventions in social behavior and expected behavior patterns
  • Courtesy and manners
  • The official, diplomatic and royal protocol
  • Business, social and cultural considerations
  • Keeping up-to-date with changes in rules and regulations nationally and internationally
  • Record-keeping, monitoring, updating and maintaining
  • Creating the right corporate image

Module 2: Flawless professional and personal conduct

  • Universal expectations for personal behavior
  • Personal etiquette for formal occasions and encounters
  • International business etiquette: universal best practice
  • Local and regional business and social differences
  • Barriers to effective communication
  • Overcoming communication barriers
  • Communicating across cultures

Module 3: Preparing and hosting VIP visits and occasions

  • Preparing for official visits
  • Protocol at events and summits
  • Protocol planning, liaison, and logistics
  • Practical hosting skills
  • Seating strategies
  • Meeting at airports
  • Risk assessment and contingency planning
  • Troubleshooting: avoiding mistakes and slip-ups

Module 4: Exhibitions, Conferences, Visits and Events

  • Planning and organizing events, conferences and visits
  • Organising, exhibiting at or attending exhibitions
  • Trade visits and the protocol for them
  • Greeting foreign dignitaries, flying flags correctly and meeting expectations
  • Order of precedence for official ceremonies

Module 5: Budgeting and Cost Control

  • Budgeting accurately and meaningfully
  • Monitoring authorization, approvals, expenditure, allowances, expenses, and receipts
  • Cost control for ensuring that expenses are legitimate
  • Cancellations, claims, reimbursements, hospitality
  • Insurance which is robust, appropriate and up-to-date

Module 6: Variations in protocol and etiquette

  • In-depth country and region profiles
  • Administrative protocol
  • Flags, anthems, and logos
  • Awkward situations and solutions
  • Panoramic view of variations
  • In The Classroom

  • Live, Online

  • Private Team Training

  • Indiviual Private Session

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