Module 1: Principles of General Management Pillar
CEO Perspective – Examining the effectiveness of a company’s strategy
Linking a company’s strategy to organizational design and critical inputs
Refining your judgment and enhancing your skill set & Benchmark it against best practices
Module 2: Marketing Pillar
CEO Perspective-Understanding how marketing division should bring value addition, reputation branding adopting CSR
Leveraging contemporary marketing concepts and tools—from market segmentation and product positioning to the design of distribution channels and communications strategy
Linking Cost factors & Analyzing customer needs and buying behavior
CEO Perspective- Achieving marketing value through pricing initiatives
Module 3: Management Control Pillar
Adopt the latest Concepts of Management Understanding how management control systems provide critical information for measuring and managing product and customer profitability
Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies
Module 4: Strategy Pillar
Calculate the impact through creation of competitive advantage
Analyzing the link between superior financial performance and the strategic moves of rivals and suppliers
Formulating and administering a successful strategy in the face of economic uncertainty and competition
CEO Perspective -Creating an overall plan by integrating policies in each functional area
Module 5: Strategic Human Resource Pillar
CEO Perspective -Creating an overall plan to attract and retain sufficient Human Capital
Discovering performance and opportunity gaps
Identifying the causes of weakness in organizational design & Objectives
CEO Perspective- Creating a whole plan by integrating policies in each functional area the links between innovation and corporate evolution, and building teams for innovation
Module 6: Financial Pillar
Understanding and leveraging the appropriate tools for managing corporate financial resources, including the latest theories and best practices of strategic profitability analyses and resource allocation
Analyzing and optimizing capital structure, capital markets, and financial institutions through entrepreneurial finance, acquisition, the benefits and costs of doing Leverage Buyouts (LBOs), the original construction, and financing of the company
Preparation of Business plans & feasibility study
Module 7: Negotiations Pillar
Achieving greater effectiveness at the negotiating table—including circumstances involving multiple parties, issues, and agendas, and evolving time frames
Handling challenges such as hard bargainers and negotiating across borders
Knowing when and how to manage tension between cooperative actions to create value jointly versus when and how to claim value individually
Module 8: Leadership & Change Management Pillar
CEO Perspective- Creating an overall plan by integrating policies in each functional areaUnderstanding the role of leadership and successfully managing change
Recognizing and meeting the challenges to leadership effectiveness
Developing a compelling leadership style
Module 9: Corporate Governance and Values Pillar
Achieving sound governance—the changing role of the board of directors and its relationship with corporate management
Understanding the part of the board in strategic planning and as an agent of change
Creating an environment of ethical responsibility
Module 10: Entrepreneurship Pillar
Evaluating entrepreneurial ventures
Understanding the value created by corporate entrepreneurship
Module 11: Innovation Pillar
CEO Perspective – Innovation & its cost implication
Building, managing and improving innovation systems
Leveraging open innovation for idea generation, problem-solving, and growth
Using business experimentation for competitive advantage
Designing management systems for business innovation