Key Account Management course is designed to transform participants into business advisors and high yielding and profit generating relationship managers whom clients rely on and companies value.
The course shows participants how to build long-term, value-based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and costs in managing them.
The course also provides a strong focus on quantitative approaches to account qualification and account planning best practices.
How many of your accounts are buying everything they should from you, across all of your capability areas?
Selling to existing accounts is one of the most significant untapped opportunities for revenue growth. In fact, Top Performers in strategic account management experience significantly more considerable revenue growth, profit growth, and year-over-year client satisfaction.
The loss of one primary account could have a disastrous effect on your survival, conversely acquiring an extra one can double profitability. In many companies, multiple lines of business have meant that some of their key clients are handled by different individuals leading to confusion amongst customers as to who they are dealing.
With Strategic Axis Key Account Management training, you will gain the critical skills and knowledge needed to turn account growth opportunity into account growth reality. You will learn a proven process for strategic account planning that will allow them to review and grow your accounts systematically.
Developing your strategic plans and your key account managers’ skillset must, therefore, be a priority to enable you to build sustainable relationships, create excellent customer retention, improve sales, increase margins and ensure ongoing customer loyalty.
Key account management needs a strategic planning approach that goes way beyond traditional selling. Modern key account managers need to deploy a range of business, communication and relationship building skills to maximize the value of strategic planning.
You might be interested in other Sales and Marketing programs as a next step.
Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
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