This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing, Facebook, Instagram and Google Ads.
- COURSE TYPE Practitioner
- COURSE NUMBER
- DURATION 3 days
- COURSE ACCREDITED BY Digital Marketing Institute
YOU WILL LEARN HOW TO
This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
IMPORTANT COURSE INFORMATION
Digital Marketing Institute Certifications
The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry.
Certified Digital Marketing Professional
Certified Digital & Social Sales Professional
Certified Digital Marketing Specialist – Search Marketing
Certified Digital Marketing Specialist – Social Media Marketing
Certified Digital Marketing Specialist – Strategy & Planning
Exams are conducted by Pearson VUE Test Centers
Module 1: Digital Marketing – an overview
A brief overview about digital marketing and all relevant set of activities:
Search Engine Optimization
Local SEO – Google My Business
Search Engine Marketing – Google AdWords
Display Advertising – Contextual | Behavioral | Targeted
Social Media Marketing
Marketing Offer – Attractive / Relevant Offer
Landing Page – Offer’s details with form
Conversion Page – Thank you page
Email Marketing – using icontact.com
Video Marketing – YouTube
Module 2: Search Engine Optimization
What is SEO?
How Search Engine works?
Does SEO take time to see results?
21 SEO Tips that every website owner, designer, blogger and content writer need to know!
Brainstorming – Think and discuss them first!
Google Keyword Planner
Google Trends – Finding Search Trends | Most Search Terms
How to translate keywords?
Organizing the keywords
Writing Headlines (Page Titles) with examples
Writing Summary (META Descriptions) with examples
META Keywords are no more!
Optimizing Page Content
What is keywords stuffing?
Optimizing Page Content (body)
SEO for Images
Structuring the Content
SEO-friendly URL Structure
Plan your Site’s Hierarchy
Internal Linking – Site Navigation
How Google reads our pages?
Backlinks – the latest trends
Links from YouTube Videos
Social Media Links
Social Media Sharing
HTML Improvements using GWT
Who is linking to us?
Fixing bad links
Links to Related Stories
Enable Social Sharing
Embedding videos / Enabling site search feature
Bounce Rate & Visits’ Duration
Optimizing Social Media Updates
Optimizing YouTube Videos
Some Extra Tips
Module 3: Google AdWords
Setting up Google AdWords Campaigns – that avails high ranking at low cost
Content Structuring / Understanding Quality Score
Finding and selecting the right Keywords
Campaign Setup procedure
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads /Optimizing Landing Pages
Analytics – Measure and fine-tune
Module 4: Google Analytics
Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
Defining Business Goals and Objectives
Measuring Tools and Methods
Measuring your Site’s ROI
Getting Started with Google Analytics
Introduction to Goal Conversion – Tracking the Conversions
Tracking Social Media Traffic – Advanced Segmentation
Tracking Phone Calls with Google Analytics
Integrating your Google AdWords campaigns into Google Analytics
Module 5: Social Media Marketing – Strategies, Tips & Tools
Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective. Start Slow!
Find out where your targeted people connect
Popular Social Media Networks
KnowEm – Check Social Media Username Availability
Module 6: Knowing your Audience
Google Alerts – Monitoring your brands, competitions, and industry trends using
TweetDeck – a monitoring tool similar to Google Alerts for Twitter / Hashtags – Best Practices & Tools
Module 7: Facebook / Instagram / LinkedIn
Setting up a Facebook Business Page
Facebook Graph Search – SEO for Facebook
Facebook Fans vs Talking about this
Promoting your Page
Facebook/Instagram Advertising using Facebook Ads Manager
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content
Module 8: Content Marketing / Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
Self-hosted Blogging – Tips & Tools
Ideas for Content Marketing
Search Trends and finding relevant questions to be answered
Tips to write social media updates
PostPlanner – finding relevant content easily to share with your prospects
BuzzSumo – Find Trending & Most Shared Content
Blog Topic Generator
How often should we post?
Which type of posts get the most engagement?
When your Facebook/Twitter users are online
Optimal Scheduling Tool
Scheduling/Automating Social Media updates using Buffer
Bringing people back to your website while curating content using Snip.ly
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Social Media Images’ Dimensions
The 80/20 Rule
How to find social media influencers?
Social Follow & Social Sharing Tools
Social Media Plugins to be incorporated with your website
Daily 80-minute Social Media Plan
Module 9: Measuring Success
Fans, Likes, Comments & Share
Track performance using Google Analytics
UTMs – URL Builder
Bounce Rate, Time Spent on Site and Conversions!
Tracking Offline Conversions
Tracking your emails
Viral Videos Examples
In The Classroom
Private Team Training
Indiviual Private Session
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