Developing and Implementing the Business Plan

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Developing and Implementing the Business Plan

Learn how to research, develop and write damn good and successful business plan. Learn business planning now!

This two-day course is designed for business owners and entrepreneurs who are ready to create a business plan.

All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.

At the end of this course, you should have enough information to make a well-informed effort in writing your business plan.  Happy planning!

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  • COURSE TYPE Practitioner
  • DURATION 2 days


A well-written business plan takes time, patience, detail, research, and a right approach to presentation. This course will walk you through the process of writing your business plan. You will learn why specific details are vitally important, which parts of your business plan can make or break your finance query with investors, and how to sharpen your public presentation of your company and its business.

You will also learn some writing tricks to help you create a polished written plan without necessarily having to hire someone to write it for you.


Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.



Module 1: Understanding the Business Plan

Definition of a business plan

Types of business plans

Benefits of a business plan

Module 2: Business Plan Overview

Components of a business plan

The process behind the business plan

The importance of the business plan to a firm’s value chain

Securing the buy-in from stakeholders

Module 3: Developing the Business Plan

Mapping vision, mission, and values

Conducting a situation analysis

Setting goals, objectives, and business strategies

Developing tactics, programs, and action plans

Forecasting, pricing and applying breakeven analysis

Sourcing, allocating and scheduling

Understanding basic financial concepts

The income statement

The balance sheet

Cash-flow analysis

Program Budgets

Writing the executive summary

Creating appendices and references

Industry Analysis 

Market Analysis

Competition Analysis

Marketing Plan

Operational Plan

Management and organization

Financial Plan

Module 4: Implementing the Business Plan

The communication phase

Job assignments

Reporting structure


The controlling phase

Dealing with deviations

Causes analysis

Providing constructive feedback

Corrective actions and adjustments

The corrections phase

Goal revisions and expectations

Scheduling challenges

Budget adjustments and additional financial support requests

Resources demands and constraints

Staying away from common business plan mistakes

Concluding the business plan

Module 5: Reporting on the Progress of the Business Plan

Types of reports

The recipients

The information

The quality

The frequency

Module 6: Appendices

Five Forces analysis

Swot analysis

PEST analysis

Break-even analysis

Break-even point graph

Elevator pitch

  • In The Classroom

  • Live, Online

  • Private Team Training

  • Indiviual Private Session

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