Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.
On a deeper level, it seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness.
The design management major offers our students the opportunity to study design in the broader context of entrepreneurship and management of the creative process.
Our program is the only program of its kind in the region.
The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods, and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.
As leading practitioners of design management and design leadership, you will be actively engaged in design thinking and manage the industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture, and engineering.
The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design.
Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
Additionally, Participants could be awarded DMI – Design Management Institute Certificate and Membership based on certain conditions.
Definition of related terms
Managing product aesthetics and corporate design
Managing design systematically
Managing design as a strategic asset
Managing design for innovation
Notion of the term “design management”
Promotion and conference
Product design management
Brand design management
Service design management
Business design management
Engineering design management
Urban design management
Value for business
Relation to other disciplines and departments
Role and responsibility
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