Certified Business Development Professional

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Certified Business Development Professional

The Certified Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate and profits will drop. The course also addresses ways to maximize the company’s profitability by fostering relationships with potential players and key decision makers in the market.

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  • View Schedule
  • COURSE TYPE Practitioner
  • DURATION 5 days


In this training course, business development professionals will acquire what they need to create and implement promotional drives in order to spur the company’s market prospects and design cost effective yet innovative options to boost sales.

The course involves a variety of case studies and exercises to develop the right skills needed to become a successful business development professional. Group presentations and self assessment tools are also available for the same purpose.


By fully attending these course and successfully completing the requirements of the certifying body, participants will receive a special certificate (from the certifying body) which recognizes their dedication and commitment, and in many cases, help them earn valuable continuing education credit.

Course Outline


Module 1: Business development: overview and best practices

Business development: definition and scope
Account analysis and qualification: an overview
The new landscape of account management and BD
Understanding the buy-sell ladder model
Client classification: building an ideal client profile
Understanding and working the customer loyalty ladder

Module 2: The business planning process

Using the STAR business planning process:
Strategic analysis
Targets and goals
Reality check
Conducting customer surveys to identify important service criteria
Preparing an account development plan
Building client chemistry with F.O.R.M

Module 3: Re-defining your processes for breakthrough results

Reviewing the selling process
The selling process
Functional product/service/company knowledge
Unique/distinctive selling points
The sales competitors’ analysis form
Reengineering your team selling process to avoid mistaking motion for action
The value-added selling process
A simple framework for developing new business
Create and deploy weapons
Your best friend: the phone
Creating a client-centered code of conduct (DART model)
Designing and implementing key performance indicators
Creating a balanced scorecard (business performance audit)

Module 4: Effective negotiation skills

The definition of negotiation
Some negotiation philosophies
The difference between persuading and negotiating
The five stages of the negotiation process
The critical rules of negotiation
The phases of the purchasing decision
Establishing relative importance of differentiators
Influencing decision criteria
Vulnerability analysis
Workshop: completing your negotiation plan

Module 5: Building and leading the business development team

Stages in team formation
Building a high performance team
Defining team roles
The team motivation mix
Management versus leadership
Practices of exemplary leaders (industry practices)

Module 6: Writing business proposals that sell

Writing a typical business proposal
Formatting tips and tricks for winning proposals
The process of developing successful project proposals
Workshop: creating your own project proposal

  • In The Classroom

  • Live, Online

  • Private Team Training

  • Indiviual Private Session

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