Experiencing Brands through Interaction Design
Experiencing Brands through Interaction Design
- COURSE TYPE ADVANCED
- COURSE NUMBER
- DURATION 3 days
- COURSE ACCREDITED BY SVA
YOU WILL LEARN HOW TO
IMPORTANT COURSE INFORMATION
Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
COURSE OUTLINE
Modules:
Module 1: Brand Is Experience in the Digital Age
The Concept of Brand: A Lesson from Edward “Blackbeard” Teach
The Modern History of Branding
Defining Brand in the Age of Digital Experience
Components of Brand: Visuals, Tone, and Actions
Components of Brand in the Real World
The Relationship Between Brand and Digital User Experience
UX Is a Brand Differentiator
Module 2: Translating Brand into User Interactions
Brand vs. Branding
History of modern branding
Company, customer, and designer roles in brand
Mapping your current brand’s landscape
Brand attributes
Brand components (values, story, offerings, image)
Brand personality and positioning
Competitive analysis
Module 3: Brand Planning
Modern mediums
Ecosystem of touchpoints
Brand across the customer journey
Extending brand attributes into concrete guidelines
Module 4: Brand Implementation
Translating brand into digital interactions
Maintaining consistency across touchpoints
Navigating brands vs. sub-brands
Evaluating
Measuring and optimizing brand loyalty
Assessing brand experience across the customer journey
-
In The Classroom
-
Live, Online
-
Private Team Training
-
Indiviual Private Session
Please Register for More Information