This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provides business people with the most powerful of opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing.
YOU WILL LEARN HOW TO
This training provides a comprehensive grounding in all the basics of event management allowing attendees to organize their events efficiently or more closely manage contractors hosting events for them.
At the end of the seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy.
IMPORTANT COURSE INFORMATION
Following attendance at the training seminar, you are required to develop a plan for an event (real or theoretical) demonstrating what you have covered in the training course.In particular, the program should include a full rationale for the event, a
In particular, the plan should include a full rationale for the event, a long-term planning schedule, a detailed programme or running order and outline what factors you have taken into consideration as regards key aspects of your event such as venue choice, catering and media involvement etc.
Upon completing the course, participants will be awarded Strategic Axis certificate endorsed by ILM.
COURSE OUTLINE