Event Management Professional
This training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provides business people with the most powerful of opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing.
- COURSE TYPE Practitioner
- COURSE NUMBER
- DURATION 4 days
- COURSE ACCREDITED BY iLM
YOU WILL LEARN HOW TO
This training provides a comprehensive grounding in all the basics of event management allowing attendees to organize their events efficiently or more closely manage contractors hosting events for them.
At the end of the seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or Marketing strategy.
IMPORTANT COURSE INFORMATION
Following attendance at the training seminar, you are required to develop a plan for an event (real or theoretical) demonstrating what you have covered in the training course.In particular, the program should include a full rationale for the event, a
In particular, the plan should include a full rationale for the event, a long-term planning schedule, a detailed programme or running order and outline what factors you have taken into consideration as regards key aspects of your event such as venue choice, catering and media involvement etc.
Upon completing the course, participants will be awarded Strategic Axis certificate endorsed by ILM.
COURSE OUTLINE
Modules:
Module 1: The Role of Events in a Public Relations or Marketing Strategy
An overview of Public Relations and how events fit in
Events and the PR Transfer Process
Strengths and weaknesses of events as a form of communication
The Six Point PR Plan and its application to event management
Assessing your needs
The importance of clarity of purpose
The importance of the audience
Choosing the event to fit the objective
Budget – staff, time, materials money
Evaluating the event success
A review of the different types of event available
Module 2: Event Planning - The Theory and Practice
Scheduling – the long-term plan
Event running order – timing of an event
Budget control
Managing suppliers
Venue considerations
Suitability for events – support for the message
Size – capacity
Type
Access
Accommodation
Layout for different events – Seating etc
Module 3: Stage Management, Dining and Entertainment, Health and Safety
“Stage management” of the event
Ensuring the event is on message and brand
Welcome desk – set up and management
Sets and staging
Corporate identity on display
Food can be part of the message
Different types of dining for various events and practical implications
Dining protocol – formal dinner, informal eating
Choosing catering suppliers – in-house with venue or external
Entertainment and music at your event
Managing entertainers at events
Staying safe – Risk assessment and events
Addressing risk areas at events
Module 4: Managing the Media at Your Events
Keeping your objectives in mind
Is it a media event – what’s in it for them?
Generating news through an event
Inviting the media – invitations and press releases
The press office – Staffing, setting up and running it
The press pack and gifts
Conducting interviews and briefing interviewees
Managing to film on site
Photography at your event
Involving your in-house media
Module 5: Invitations, VIPs and Bringing it All Together
Getting your audience there
Invitation process for different types of event
Invitation protocols
The importance of RSVP
Working with VIPs
Invitations
Meet and greet
Hosting and farewell
Follow up
Building an event management team
Event planning exercise involving all elements discussed through the week
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In The Classroom
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Live, Online
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Private Team Training
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Indiviual Private Session
Please Register for More Information
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