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Digital Marketing

Digital Marketing

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing, Facebook, Instagram and Google Ads.

YOU WILL LEARN HOW TO

This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

IMPORTANT COURSE INFORMATION

Digital Marketing Institute Certifications

The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry.

Certified Digital Marketing Professional

Certified Digital & Social Sales Professional

Certified Digital Marketing Specialist – Search Marketing

Certified Digital Marketing Specialist – Social Media Marketing

Certified Digital Marketing Specialist – Strategy & Planning

Exam

Exams are conducted by Pearson VUE Test Centers

Course Outline

Module 1: Digital Marketing – an overview

A brief overview about digital marketing and all relevant set of activities:
Search Engine Optimization
Local SEO – Google My Business
Search Engine Marketing – Google AdWords
Display Advertising – Contextual | Behavioral | Targeted
Google AdWords
Facebook
LinkedIn
YouTube
Social Media Marketing
Lead Generation
Marketing Offer – Attractive / Relevant Offer
Landing Page – Offer’s details with form
Conversion Page – Thank you page
Email Marketing – using icontact.com
Video Marketing – YouTube
Responsive Design
Google Analytics

Module 2: Search Engine Optimization

What is SEO?
Why SEO?
How Search Engine works?
Google’s Algorithms
Does SEO take time to see results?
21 SEO Tips that every website owner, designer, blogger and content writer need to know!
Keyword Research
Brainstorming – Think and discuss them first!
Google Suggest
Semantic Search
Google Keyword Planner
Google Trends – Finding Search Trends | Most Search Terms
How to translate keywords?
Organizing the keywords
Writing Headlines (Page Titles) with examples
Writing Summary (META Descriptions) with examples
META Keywords are no more!
Optimizing Page Content
What is keywords stuffing?
Optimizing Page Content (body)
SEO for Images
Structuring the Content
SEO-friendly URL Structure
Plan your Site’s Hierarchy
Breadcrumb Navigation
Internal Linking – Site Navigation
How Google reads our pages?
Backlinks – the latest trends
Links from YouTube Videos
Social Media Links
Manual Sharing
Social Media Sharing
HTML Improvements using GWT
Who is linking to us?
Fixing bad links
Users’ Engagement
Links to Related Stories
Enable Social Sharing
Embedding videos / Enabling site search feature
Bounce Rate & Visits’ Duration
Self-hosted Blog
Blended SEO
Optimizing Social Media Updates
Optimizing YouTube Videos
Some Extra Tips

Module 3: Google AdWords

Setting up Google AdWords Campaigns – that avails high ranking at low cost
Content Structuring / Understanding Quality Score
Finding and selecting the right Keywords
Campaign Setup procedure
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads /Optimizing Landing Pages
Bid Management
Negative Keywords
Analytics – Measure and fine-tune

Module 4: Google Analytics

Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions
Taking decisions based on Analytics Reporting
Defining Business Goals and Objectives
Measuring Tools and Methods
Measuring your Site’s ROI
Getting Started with Google Analytics
Introduction to Goal Conversion – Tracking the Conversions
Tracking Social Media Traffic – Advanced Segmentation
Tracking Phone Calls with Google Analytics
Integrating your Google AdWords campaigns into Google Analytics

Module 5: Social Media Marketing – Strategies, Tips & Tools

Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective. Start Slow!
Find out where your targeted people connect
Popular Social Media Networks
KnowEm – Check Social Media Username Availability

Module 6: Knowing your Audience

Google Alerts – Monitoring your brands, competitions, and industry trends using
TweetDeck – a monitoring tool similar to Google Alerts for Twitter / Hashtags – Best Practices & Tools

Module 7: Facebook / Instagram / LinkedIn

Setting up a Facebook Business Page
Facebook Graph Search – SEO for Facebook
Facebook Fans vs Talking about this
Promoting your Page
Boost Post
Facebook/Instagram Advertising using Facebook Ads Manager
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content

Module 8: Content Marketing / Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience

Self-hosted Blogging – Tips & Tools
Lead Generation
Ideas for Content Marketing
Content Curation
Search Trends and finding relevant questions to be answered
Tips to write social media updates
PostPlanner – finding relevant content easily to share with your prospects
BuzzSumo – Find Trending & Most Shared Content
Blog Topic Generator
How often should we post?
Which type of posts get the most engagement?
When your Facebook/Twitter users are online
Optimal Scheduling Tool
Scheduling/Automating Social Media updates using Buffer
Bringing people back to your website while curating content using Snip.ly
Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Social Media Images’ Dimensions
The 80/20 Rule
How to find social media influencers?
Social Follow & Social Sharing Tools
Social Media Plugins to be incorporated with your website
Daily 80-minute Social Media Plan

Module 9: Measuring Success

Fans, Likes, Comments & Share
Track performance using Google Analytics
UTMs – URL Builder
Bounce Rate, Time Spent on Site and Conversions!
Tracking Offline Conversions
Tracking your emails
Viral Videos Examples

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