Certified Marketing Professional
Certified Marketing Professional is a globally-recognized and well-respected measure of professional and academic excellence in the practice of marketing.
This program will recognize the perseverance, dedication, and competence of successful marketing professionals all around the world. Those who earn the CMP® demonstrate a broad, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself.
The certificate provides the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role.
- COURSE TYPE Advanced
- COURSE NUMBER
- DURATION 5 days
- COURSE ACCREDITED BY CIM
YOU WILL LEARN HOW TO
The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about popular marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to exploit marketing arenas for the first time or wish to refresh their marketing know-how.
IMPORTANT COURSE INFORMATION
Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC).
SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.
Along with SAPC certificates, participants could receive CIM – The Chartered Institute of Marketing – UK, certificates based on additional conditions.
CIM endorsement is the industry recognized benchmark for high-quality sales training programmes.
Supported by their quality assurance system, endorsement confirms that our training programme is professionally designed and delivered to exacting standards.
Module 1: Marketing Concepts
Evolution of the Marketing Concept
Relationship between Marketing and Selling
Scope of Marketing Management – Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort
Marketing Management Defined
Using the 4Ps Marketing Mix Model
Module 2: Marketing Strategy and Planning
Types of Marketing Strategies
The Marketing Audit
Competitive Analysis (PESTLE, PORTER, SWOT, TOWS)
Marketing Plans and Planning
Module 3: Advertising and Distribution
Understanding the Communication Process
Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
The Sales Promotion Mix; Push versus Pull Strategies
Physical Distribution and Channels of Distribution; Emerging Trends in Direct Marketing
Module 4: Market Segmentation, Targeting and Positioning
Market segmentation defined
Basis of market segmentation (B2C)
Basis of market segmentation (B2B)
Criteria for successful segmentation
Steps in market segmentation, targeting, and positioning
Module 5: Managing Product Life Cycles
Introducing the Product Life Cycle Concept (PLC)
Product and Promotion Mix Strategies Across the Stages of the PLC
Analysis of a Relative Market Share Matrix
Marketing strategies for PLC
Push and pull strategies
Module 6: Marketing Communication and Campaigns
Elements of the communication process
Steps in creating a promotional campaign
The goals and tasks of promotion
The ‘AIDA’ concept
Setting the advertising budget
The various media types
Evaluating promotional campaigns
Module 7: Marketing Research
Marketing Research Defined
The Marketing Research Process
Types and Sources of Data
Designing, Analyzing, Interpreting, and Reporting the Research Findings
In The Classroom
Private Team Training
Indiviual Private Session
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