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Advanced Business Writing

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to having powerful impact in today’s business world.
In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

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COURSE TYPE Advanced
COURSE NUMBER
DURATION 1 day
COURSE ACCREDITED BY

You will learn how to

In this course, we will learn to write effective emails, memos and letters, Use rules for organizing content in a clear and concise manner, Match writing complexity to the modern business environment, Apply advanced structuring techniques in writing that yields a desirable response and Identify and talk to their reader’s interests.

Modules:

Advanced techniques for effective writing

• Defining effective writing
• Characteristics of effective writers
• Understanding the hallmarks of effective communicators
• Elements of written communication
• Writing in a business context
• Understanding your audience
• Setting a purpose for your writing
• Understanding sources of miscommunication
• Tips for business writing

Organizing content

• The 3 forms of communication
• Using simple and specific language to avoid confusion
• Using positive language
• Applying rules for bullet points
• Maintaining an impersonal style
• Avoiding repetitions
• Using active verbs to promote a response

Writing style

• Adding a personal touch to business writing
• Organizing paragraphs effectively
• Using varied sentences
• The 6 Cs of effective writing
• Recognizing clichés and jargon
• Applying the gunning fox index for writing complexity
• Using visual aids to support text
• Going the last inch: proof reading your work

Logical sequencing of ideas

• Building your key message
• Organizing the introduction, body and ending
• Structuring ideas from the bottom up
• Refining the flow from the top down
• Drawing impeccable conclusions
• Summarizing ideas effectively

Responding to complex situations through writing

• Building rapport with your audience
• Managing expectations: responding to bad news
• Managing expectations: saying no
• Effectively handing difficult individuals
• Hostile: responding assertively
• Pessimist: sticking to facts
• Nagger: setting the rules
• Mr. Know-it-all: staying focused
• Egoist: getting descriptive
• Manipulator: taking the initiative

Dealing with Specific Requests – Learn How to Write Special Documents Explicitly

• Write clear descriptions of problems and issues
• Write direct, unambiguous requests
• Write clear procedures

E-mail Etiquette

• Email, a universal method of communication, but what about email etiquette, tone and more?
• Identifying common email dilemmas – recommended solution
• The guidelines for writing effective e-mail
• The importance of subject lines

Business Documents

• How to write a:
o business case
o request for proposal
o formal report
• Where would you start?
o Apply guidelines and checklists that keep the writing on track

Editing and Proofreading the Final Version

• How to recognize common proofreading errors
• Techniques for effective editing and proofreading
• Methods for revising the first draft
• How to avoid sexist or offensive language
• Often confused words